Tagged: SMTP infrastructure
DeliverabilityA brand-new IP address has no sending reputation, and mailbox providers will throttle you if you skip the warmup process. Here's how IP warming works and how to do it without burning your domain.
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SMTP & InfrastructureDedicated IPs give you full control over your sending reputation, but shared IPs can outperform them for senders without the volume to maintain one. Here's how to decide which setup is right for your email program.
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Email OperationsEmail infrastructure problems often degrade gradually — rising bounces, slow delivery, declining inbox placement — without triggering obvious alerts. These are the KPIs your team should track monthly to catch issues early.
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SMTP & InfrastructureShould you send email from a dedicated IP or a shared pool? The answer depends on your volume, your sending patterns, and how much control you need over your reputation. This guide breaks down the real tradeoffs.
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