Category: Email Compliance
Email ComplianceCASL is one of the world's strictest commercial email laws — and it applies to any sender who emails Canadian recipients, regardless of where their business is based. Here's what express consent, implied consent, and the 10-day unsubscribe rule mean for your email program.
Read article
Email ComplianceManaging unsubscribe requests correctly isn't just about compliance — it's directly tied to deliverability. Slow processing, missing list-unsubscribe headers, and suppression failures all translate into spam complaints that damage your sender reputation.
Read article
Email ComplianceCAN-SPAM sets the legal baseline for commercial email in the United States. Here's what the law actually requires, where senders most commonly fail, and how it compares to GDPR and CASL.
Read article
Email ComplianceGDPR sets strict rules on how email senders collect consent, store subscriber data, and handle erasure requests — and it applies to any organization emailing EU residents, regardless of where you're based. Here's what it means in practice.
Read article
Email ComplianceCanada's Anti-Spam Legislation requires sender consent before the first email is sent — not just an opt-out after. This guide explains CASL's consent rules, unsubscribe requirements, sender identification obligations, and how it compares to CAN-SPAM and GDPR.
Read article
Email ComplianceAn email retention policy defines how long your business keeps email and when it gets deleted. Without one, you're either keeping everything forever (a liability) or deleting things you'll later wish you hadn't (also a liability). Here's how to get it right.
Read article
Email ComplianceCAN-SPAM doesn't require opt-in consent, but its rules around honesty, disclosure, and unsubscribe handling are specific — and the FTC does enforce them. Here's what actually matters for compliance.
Read article